This post is going to be the ONLY blog post you need when it comes to photography blogging ideas!
Blogging was the number one thing that transformed my business into a client-generating machine, and in this post I’m sharing some of the best blogging tips. This will help you find posts that your clients love to read, and that you love to write.
You can also steal my list of over 214 photography blog ideas, so that you’ll never run out of things to write about!
First, however, we need to take a little bit of an honest look at blogging.
Let’s face it, blogging can seem like a LOT of hard work, right!? First of all, finding photography blogging ideas seems so hard. And does anyone even read that great big long blog that took forever to write!?
Finding time to blog – well, that’s a whole topic in itself! And is blogging even really that relevant in 2020?
Let’s find out!
Is Blogging Still Important For Photographers?
You probably know now that micro blogging is all the rage. Micro blogging is where you use platforms like Instagram to communicate your thoughts in a short and visual way, instead of having to write those big old long posts over on your website. Some photographers have given up blogging altogether in favour of microblogging and social media.
But that’s a huge mistake – here’s why.
Instagram Doesn’t Love You.
I know. It hurts. But instagram is a business, and eventually will go the way of Facebook, where you have to pay lots of money for people to see your posts. This means they are limiting the reach of posts, meaning that you will need to eventually have to pay to get your posts seen.
Not only that, however. Instagram is crowded! So your hashtag strategy isn’t likely to work that well, with most posts gaining visibility for a few seconds or minutes at most.
But the worst thing about relying on Instagram to get you clients is that you don’t own your space over on Instagram. It only takes a jealous competitor or an accidental use of a banned hashtag to get your account blocked, banned or even deleted for good!
Instagram’s priority is to make money for Instagram. If you aren’t making Instagram money, it’s going to be tough, slow going to get that occasional client that does manage to find you.
Why Blogging For Your Photography Business Is Better Than Social Media
When you blog on your website, you’re giving yourself the chance to appear in search engines for your chosen search terms. For example, say you are a wedding photographer who loved photographing chateau weddings in France. If you wrote a ton of posts about chateau in France, such as
- top ten chateaux to get married in
- best chateau wedding venues
- my favourite chateau wedding venue
- the best chateau with their own wedding chapels
- best small chateau in France for small weddings
- best chateau with accommodation for wedding guests
- quirkiest cheateau weddings
- best luxury chateau to get married in
Do you know what would happen? Google would rank your website very highly when it comes to the search terms ‘chateau for weddings in France’ or ‘best chateau for weddings in France’ or similar. So when your client searches for ‘best chateau to get married in in France’, guess whose post and website they come across?
And then who do you think they are most likely to book as their photographer!? 🙂 It doesn’t take rocket science to figure it out!
And the thing is with microblogging or using social media content… it’s not archived anywhere. Once you’ve posted that lovely little microblog that you probably spent a while composing… after the first ten minutes or so, it’s gone forever. Unless somebody happens to scroll down and read all your past posts (not that likely) once they have found you…. your work has gone. It’s not there for anybody to find!
Whereas when you write a blog post, it’s seen as valuable by Google. The more helpful it is, the more Google likes it, and if it likes it better than all the other blog posts on similar topics, they’ll put you on page one of their search results. Meaning, you get found by your clients.
From there, it’s only a short step into getting your clients to book!
Should You Give Up On Instagram?
Microblogging on social sites is still pretty valuable. It gives clients another opportunity to know, like, and trust you (the golden rules of marketing), and they can see your work instantly. In this recent survey of wedding photographers, 45% said they got clients from Instagram last year.
But I know, time is short. You have little ones needing your attention, a business to build, clients to edit for and everything else there is to do associated with running a business and being a parent at the same time.
You can add these plugins to wordpress websites which will automatically schedule your blog posts over to Instagram for you. A double whammy of posting and visibility in one easy click! Just the kind of easy marketing we like.
Just combine this with your normal Instagram and social posting and you will ensure you are maximising your chances of getting found and booked.
So, as social media continues the game of pay-to-play, it’s more important than ever to blog for your photography business.
So let’s look at the best Photography Blogging Ideas!
Photography Blogging Ideas
There are two types of photography blogging ideas I want to share with you today, and these both helped me to grow my photography business into the 6 figure point, as well as ensuring I never ran out of things to write about.
First, you’re going to want to steal the ways to come up with your own photography blogging ideas, and then I’m going to give you a ton of my own ideas that you can use for your own blogs!
Yep, feel free to pin, print, or copy down those that resonate. And make sure you subscribe to the We Shoot Roses site so if you ever run out of photography blogging ideas, you know where to return to!
Ok so first up-
Top Photography Blogging Tips
Use The ‘Magazine Switch’ TechniqueI LOVE this technique simply because it involves relatively little brain power. I don’t tend to have much of that, especially in the afternoons when I’ve had the kids demanding my attention all day long, so it’s perfect for you if you’re anything like me.
To do this, grab the cover of a magazine, any magazine. Look at the titles on the cover.
You’ll most likely see something like this
– 12 Things Every Woman Deserves Now
– The Shocking Way Celebs Lose 20lb, Fast
Now for this to work really, really well, you’re going to want the kind of magazine that your client would most likely be reading, but any magazine can work.
Here’s what you do – you take each headline, and you replace a key word with something relevant to your business / brand!
Watch this. In this example, let’s say I am a wedding photographer.
- 12 Things Every Woman Deserves Now becomes 12 Reasons Every Family Deserves A Photosession, Now
- The Shocking Way Celebs Lose 20lb fast becomes 12 Poses That Make You Look As If You’ve Lost 20lb, Instantly! (Perfect for your wedding day)
- Energise your life – 25 bright ideas to charge your mood becomes Energise Your Room – 25 Bright New Ways To Hang Your Family Portraits
and so on. It does take a little playing around with the titles, but if you’re really struggling for inspiration on what to write about, this is a great place to start.
The reason it works so well is because the magazine has already done the hard work of understanding your target audience for you, and you can be sure the headlines are deliberately crafted to attract their attention. All you have to do is tweak it a little to suit your business and brand!
Now this is a great way to write content that your audience will love, but to get them to find your site in the first place, you’re going to need to get a little more technical. But don’t worry – this tool makes it easy.
The Best Photography Blogging Hack
What you really want to aim for when photography blogging is for people to find your content. That way they can read your content, and book you! I’ll show you how to do that in just a second, but first, you need to write content that people are searching for.
By using this tool, you can find exactly what your clients are searching for! All you need to do is click the link, type in the search terms you want to be found for. Here’s an example of how simple it is.
I searched for ‘fine art wedding photographer’, because I wanted to see how easy it is to get found for this term, and find some good topics to blog about.
Here’s what happens when you type ‘fine art wedding photographer’ into the tool;
The ‘search volume’ tells you how many people each month are searching for the words you want to get found for on Google. The ‘SEO difficulty’ lets you know how hard or easy it is to get found for those terms. The ‘easy’ next to it is telling you quite clearly – it’s pretty simple and easy to get found for the terms ‘fine art wedding photographer’! Which is great news if you are a fine art wedding photographer, and so the first thing I would be doing is writing a post, or ideally several, around that topic of ‘fine art wedding photographer’.
The best thing is this tool even does the work for you. If you scroll further down the site, this is what you will find.
The Keyword Ideas are the ideas for your blog post! Take those terms and write blog posts around them. Using this keyword list as an example, you could write posts on
- fine art wedding photographer + your location
- fine art wedding photography tutorial (showing your clients a ‘behind the scenes’ look at what’s involved in creating your work)
- What is fine art wedding photography? a definition (great way to showcase examples of your work)
- fine art wedding photographer – film vs digital (a post talking about why you shoot one or the other, or both, and what difference it makes to your work and for your client).
If you scroll down even further still, you will see the tool actually gives you content ideas too! All you need to do is click the top posts that show in the list, and write a better one! If you can write a long (2000 word+) post that is interesting to read, shows your work, and you can use some useful facts, statistics, or links in there, the chances are your post will get featured above all the others, and you will get found for your keyword search term.
This way of finding photography blogging ideas is so simple, and so good because it doesn’t just generate ideas for you. It gives you the exact words and ideas your clients are searching for and your competitors are getting found for, giving you the chance to write great blog posts that get found!
So those two ways should make finding photography blogging ideas easy and fast.
But if you’re still stuck, you could try one of these! Here we go, my mega list of blog ideas you can use.
214 Photography Blogging Ideas To Steal!
- Best matching family photoshoot outfits
- Getting your family photoshoot on a budget
- Finding the best budget wedding photographer
- How much should you pay for wedding photography?
- Why you should expand your budget for wedding photography
- How much should you pay for a family portrait session?
- 10 surprising benefits of having your portraits taken
- Gift Ideas for photography lovers
- Best album to gift to parents
- Best print companies for digital prints for your home
- Why You should print your photos (and how I make it easy)
- The cutest fun cameras every couple should own
- Why every couple needs a portrait session
- Should you book an engagement session?
- The benefits of having an engagement session
- What to eat the day before your portrait session. (How to have more energy and beat bloat)!
- What accessories to buy for your portrait session
- Hacks for organising your printed photos
- Hacks for organising your digital photos that you have scattered on multiple devices
- How A Senior Session Boosts Self-Esteem
- The best locations for your family portraits in INSERT LOCATION
- Ten Stunning Wedding Photography Locations in INSERT LOCATION
- A Day In The Life Of A Photographer
- What’s In A Photographer’s Bag
- What To Expect On Your Wedding Day
- The Best Makeup Artists In INSERT LOCATION for your wedding photography
- What photography style is best for you?
- Ten Ways To Relax In Front Of The Camera
- Is having a family photo session worth it?
- Mommy and Me outfit ideas for your photo session
- The loveliest dresses for your kid’s spring photo session
- Albums you can order online that you love
- Gorgeous hairstyles for your photography session
- Best time to have your wedding photography portraits taken
- What time of year is best for your family photo sessions
- Should you do a rock the dress / trash the dress shoot?
- What is personal branding photography?
- Does your business need personal branding photography?
- The Best Time For Your Newborn Photography Session
- How to relax in a maternity photography session
- What to wear to a maternity photoshoot
- Tips for your portrait session
- How to get the kid photos you want
- Best locations in NYC (or location) for authentic photoshoots
- Best photography locations for nature-loving families
- Why I bring toy cameras to your photo session
- Top ten reasons I love lomo cameras
- Sneak peek inside my photography sketchbook
- My Photography Bucket List
- How To Get Beautiful Photographs On Your Destination Wedding
- What photography package is best for you?
- How to choose your photography package
- Ultimate guide to wedding planning websites
- The best baby gift registry websites
- My favourite business resources websites
- Books that changed your life / work / business
- How to have a successful photo session with a large family
- What equipment I use and why
- Ways to feel beautiful during your photography session
- How to afford your dream photographer
- What percentage of your wedding budget should go on photography?
- How to find a great photographer
- Ultimate Guide to looking and feeling great on camera
- How to relax in front of the camera
- What happens if your kids play up during their photo session
- My favourite newborn poses
- What happens during a newborn session
- How to support your photographer to get their best images ever on your wedding day
- The best selfie filters for instagram
- How to use my photographs on your instagram account
- The best photography books
- My favourite photography documentaries
- My Photography Journey – how I became a photographer
- Top Tips For iPhone photography
- Sneak Peek into my workspace
- My favourite camera gear
- Top Tips For Your Holiday Photography
- My Recent Trip to X
- Things to photograph in spring / summer / autumn / winter
- Best Objects To Photograph While Your Baby Is Still A Newborn
- Profile / Interview with a local expert. For example, if you are a wedding photographer, interview a cake maker! etc
- Favourite winter recipe
- How to start photographing food / kids on your iphone
- Why I love photographing in spring / summer / autumn / winter
- Iphone photography challenge for new parents
- 7 things I’ve learned as a photographer that will help brides to be / new parents / entrepreneurs etc
- Favourite podcasts for new parents / brides / etc
- My top secrets to getting beautiful family images
- My business mantra, and why it matters to you
- Photos from my childhood
- 15 ways to start feeling great about your image before your photo session
- Ten things to say to your kids to boost their self esteem
- Gratitude list
- Personal photography project
- My favourite location to photograph in X
- How to display your photographs
- How to hang your photographs (top tips)
- Cutest frames for senior portraits / newborns etc
- The most beautiful gift frames to add to your wedding registry
- 20 unique newborn images (no flowerpots in sight)
- Explain your photography style and why you shoot this way
- Explain your editing style
- Give an editing tutorial (shows your expertise)
- What to bring to a newborn / family / bridal portrait session
- How to hire a proposal photographer
- The best way to find a wedding photographer for an intimate / tiny wedding
- How to find a beautiful wedding / family photographer within your budget
- Questions to ask your photographer
- How to have an unplugged wedding
- Should you have a bridal portrait session before your wedding day?
- Should you book a ‘rock the dress’ bridal portrait session?
- How I work with pets on a wedding day / family session
- Why pets are the ultimate addition to your family portrait session
- Ten unique things I say / do to help you relax in front of the camera
- Things I love about weddings / newborns / family photography
- Should you have first look wedding photography on your day?
- Should you have traditional family line up shots on your wedding day?
- A film that inspires you / your work
- Review of the last thing you purchased for your business
- A-Z of your industry / useful ‘need to knows’ for your client
- How to feel confident when having a boudoir session
- What is a boudoir session and why you should have one
- How to gift portraits to others without feeling uncomfortable
- Photography Gift Cards – What are they and how to get one
- How to not look awkward in front of the camera
- The best ways to enjoy your photography session, even if you’re an introvert
- How long it takes to edit photos properly (and why it matters)
- Should you invest in personal branding photography for your business?
- No, can’t have the RAW files. Or all of the files. Here’s why.
- Personal challenge post (eg how you get up at 5am, complete with sunrise photos. Or how you just started running, yoga etc. Or how you started a new self-care routine. Etc)
- Wedding photography shotlist examples
- FAQ style post – answer a list of the most common questions you get asked by clients
- My year in review – include some of the beautiful places you’ve travelled to, clients you’ve worked with, your favourite shots etc
- Month in review
- A giveaway or contest blog (‘cutest baby wins a mini session’ type thing, or giveaway your favourite books or anything your client would love)
- A technique comparison post (fine art vs reportage)
- Why I chose to specialise in X
- Share a testimonial
- Roundup or list post of recent articles that will be most useful / inspirational to your client
- Your photography heroes – include references to artists, photographers from long ago, or even your grandparents polaroid images, etc
- Causes / charities your business supports
- How to prevent your digital images from getting lost
- Tips for the best images you’ll have never heard anywhere else
- What happens if the weather is terrible on your wedding day / family session day
- Photography quotes to inspire your life
- A roundup post of your favourite blog posts you’ve written / most useful / most popular
- Tips and tricks for how you keep your life / business organised
- Your favourite photography tools (editing, blog hosting, educational resources, lenses, bags, etc)
- Wedding gowns you’d love to photograph
- How to safely store your wedding images
- Best types of online gallery
- Why you should order prints from your photographer vs online
- ‘Favourite moments’ list of images you love
- Sweetest moments list of images that are insanely adorable
- Inspiring celebrity images from the 50s / 30s / choose your decade
- Beautiful detail shots I love
- Self portrait session
- What love / family / pets / your location means to you
- Your city / home tour
- Something you learned recently about photography
- The best education / courses / books you’ve taken / read
- Alternative ways to display your photos
- How to always look amazing in photos
- Photography crafts to do with your kids
- Cute props for when it’s raining / autumn / etc
- Tips for photographing in low light locations (this won’t stop your clients booking you, but will showcase your expertise)
- Best Tips for photographing kids playing
- Top Tips for natural photographs of kids / pets / babies
- How to get natural-looking, relaxed portraits on your wedding day
- Best wedding / newborn / family hacks (get creative with this, it could be time saving hacks, newborn sleep hacks, etc – just something that your clients will find useful and showcase your knowledge and passion for the area – it doesn’t have to be photography related)!
- Flashback friday – show images from when you first started out, compared to now. Share the journey!
- Share some interesting facts or data about your industry
- Favourite photographer apps
- Share a few secret editing hacks
- What are your company values / mission statement?
- The best piece of photography advice (or life advice, relevant to your clients eg ‘business advice’ if you shoot personal branding portraits, baby sleep advice if you work with new parents, etc) you’ve ever received
- An announcement post about upcoming sales, offers, or launches
- Share the story behind your business name
- ‘Ask me anything’ interview style post where you interview yourself! Or invite readers / past clients to ask you questions
- The ups and downs of running your business (don’t be afraid of sharing the downs, it doesn’t make you look unprofessional! it makes you look honest and authentic)
- What you wear to work
- How you keep your business ethical / sustainable
- How you stay fit for photography
- Essential daily habits for brides to be / new parents / entrepreneurs
- A disaster / problem / challenge you faced while shooting, and how you overcame it
- Your favourite editing playlist (I’m writing this while listening to The Greatest Showman soundtrack)!
- Personal craft projects (show us your #shelfie, renovation, scrapbook or knitting project)!
- Cute things to hold during your engagement or portrait session
- Why every woman deserves a boudoir session
- Top Mindfulness / yoga / breathwork tips to help brides stay calm on their wedding day
- How to have a more environmentally conscious wedding
- Why you love minimal weddings / minimalist photography
- Talk about a current trend in photography and why you love / don’t love it
- Roundup of the best photography bags
- The best photo presets for sale on Etsy
- Favourite business planner / travel planner / family organiser
- Favourite camera for beginner photographers
- Your favourite photography memory
- The story behind your favourite ever image
- List of things every photographer needs (You could also tailor this to parents or brides, etc).
- A desk tour
- Stretches to help photographers (get rid of editing chair backache and sore kit carrying shoulders
- Favourite mugs for photography lovers
- Best gifts to make from your session prints
- How to negotiate discounts in a way that doesn’t offend your photographer
- Share a work in progress
- Cover an event locally and share your images of local businesses, people and brands (remember to tag them all in social media for a big publicity boost)!
- Share something funny that happened to you during a recent session
- The most common fears around your wedding photographs / boudoir etc (write about common fears and how you overcome them
- Why you’ll regret not getting your bridal portraits / maternity images / allowing time for couple shots etc
- Your favourites poses for your niche
- Cake smash / trash the dress alternatives
- How to keep your child’s photos safe online
- A recent celebration or achievement in your work or business
That’s our ultimate blog list! Make sure you bookmark our site to ensure you don’t miss the next post in our blogging for photographers series, I’m going to share with you the best tips for writing posts your clients will actually want to read (and keep coming back for more)!
Do you have any ideas for blog posts we’ve missed? Is this useful? Let us know below!